So, who am I really?
Problem solver, weirdo, creative genius... Oh and I can make pretty apps and websites that people actually want to use.
I have been working as a visual and creative problem solver since I earned my BA in 2012. I'm the one they call when a seemingly unsolvable problem pops up. Or there is two hours left on the deadline and they need someone fast and reliable. (Or they want to chat because I'm fun to get coffee with.)
I'm very passionate about creating artistic work that is not only aesthetic, but also effective. My work makes people feel comfortable, and brings a mix of familiarity as well as innovation. I focus on using design and research to capture attention and emotions initially, then sustain brand loyalty using consistency, reliability and attention to detail.
I find it useful to push the status quo (but in a fun way...). I point out areas that may be blind spots in design and marketing initiatives, creating a more collaborative and holistic user experience whether it be social media, brand creation, or product development.
My strengths lie in finding elegant solutions to complicated problems. This takes form in many different areas of design including marketing, social media, user experience, and illustration. I have the ability to think on my feet and quickly look at a problem from many different angles to find a simple solution that may not be obvious to others, but that works. I have used these strengths in the past to dramatically increase product user engagement as well as significantly improve social media growth and engagement on many different platforms.
Strengths
Illustration (but really this should say "organization and problem solving")
I created an entirely new system of creating animated illustrations to supplement all videos in our current training library. A CBT Nuggets trainer requests an illustration which I then create, catalogue and deliver at scale with fast and reliable turnaround. I do this for all trainers at CBT Nuggets simultaneously. I also created a library of over 3000 animated illustrations that have been cataloged and tagged for any trainer to use at their discretion in any training videos. This illustration system has dramatically improved the quality of training and also quantity of learners and signups for CBT Nuggets as a whole over the past 6 years.
Marketing and Product Design (aka "I like to help brands make people interested in them")
I have worked with product as well as marketing teams to implement a complete brand refresh, including website updates, social media brand presence, and email/advertising marketing initiatives. I have collaborated with marketing teams and agencies on social media strategy and have amassed a large portfolio of proven social media and advertising designs.
Due to the success of the brand refresh as well as consistent brand guidelines usage in social media, engagement has risen dramatically on all platforms including Instagram, Twitter, and YouTube over the past two years. I have also closely collaborated with a small team of people that encourage engagement on these platforms through replies, interactive elements, and follow-through, further increasing not only followers, but leads and product subscriptions.
UX Design (I don't have a pun for this one, I'm just good at user flows....)
In addition to marketing design, I was an integral part of building a comprehensive app that included ideation, user flows, whiteboards, and final designs. Work was then sent to be user tested and iterated multiple times, in a continuously improving pattern of agile development.